Definedbyimmy was created in 2025. I never really knew what I wanted to do and didn’t see myself in the beauty industry, even though I always had an interest in it. It just never felt like a realistic career option for me.

On a whim, I booked a lash course—and I completely fell in love with it. I met the most amazing girls, made friends for life in the industry, and discovered a passion I didn’t expect.

Now I genuinely love what I do and I’m so grateful I took that first step.